Get the look and Reel it in! For the ultimate styling versatility, this dryer uses Tourmaline Ceramic technology to eliminate static and reduce frizz for incredibly healthy hair. Tourmaline Ceramic also increases your hair’s softness and shine, while preventing heat damage. Give yourself the perfect blowout with various heat and speed settings, the concentrator and diffuser attachments help achieve any style, making this dryer truly for YOU! Keep your countertop neat and tidy with a retractable cord – in one push of a button! YOUR Style, YOUR TOUCH – the Conair Cord-Reel Tourmaline-Ceramic Hair Dryer!