- Naturally powered by ARM & HAMMER™ Baking Soda for healthier teeth and gums*:
- neutralizes harmful acids before they damage teeth
- penetrates between teeth and along gum line for a deep clean
- low abrasion formula that won’t damage enamel
- safely whitens with the gentle power of baking soda
- 2 Shades whiter in 1 tube**
- Removes 5X more plaque***
- Help remove surface stains and prevents new stains from setting.
- Protects teeth from acid wear for a whiter, brighter smile
- Fluoride cavity protection aids in the prevention of dental decay and helps remineralize tooth enamel
- Freshens Breath
- Winter Mint Flavour
*when used as part of a complete brushing routine
** based on 28 day test and twice daily brushing
*** vs. non-baking soda toothpastes based on twice daily brushing
** based on 28 day test and twice daily brushing
*** vs. non-baking soda toothpastes based on twice daily brushing