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The GUMᴹᴰ Crayola™ Timer Light toothbrush is an illuminated and colourful way to educate your child about the importance of brushing, the prevention of plaque buildup, and the foundations for a lifelong healthy mouth. Many dental professional organizations worldwide endorse a two-minute minimum brushing time for effective cleaning and plaque removal. Many children, and their caregivers, brush for less than one minute. The GUMᴹᴰ Crayola™ Timer Light toothbrush has LED lights that illuminate the entire brush and flash for 60 seconds indicating the minimum time to be spent on all the teeth on either top or bottom, before moving on to the other.